We tend to put creativity in one box, and communication in other. Play on one side, and business somewhere else. When we’re earning a living from our writing, writing for business, engaging with corporate clients, there’s something about the involvement of transactions, and well, money, that sucks the life out of words and takes away all creativity.
It doesn’t have to be this way. All communication should evoke some kind of reaction, be it educative, informative, entertainment or emotion. This can’t happen unless there’s a bit of passion behind the words. A bit of creativity. Some life. It can be so easy to stick to the same formulas and language, yet this not only doesn’t benefit the client in the long run, it makes your working life a little bit dull.
What can we learn from creative writing for business writing? How can exercises usually reserved for fiction and poetry help our business writing? We will use creative writing techniques like poetry and storytelling to apply to a business communications context.
You will learn how to effectively connect and communicate with your customers and create more interesting advertising and marketing copy.